A new national campaign features suggestive images of fruit, while radio ads feature Cunk on Earth star Diane Morgan.
In conjunction with partners in the private and public sector, we regularly run campaigns aimed at raising awareness & prevention of child sexual abuse online.
This report conducted in collaboration with the Policing Institute for the Eastern Region (PIER) highlights the gravity of self-generated child sexual abuse material.
IWF wants to help young people stay safe online by making sure you know what to do if you accidentally see sexual images or videos of someone you think might be under 18.
The Internet Watch Foundation (IWF) has launched a deliberately provocative public campaign in Brussels calling on EU citizens and MEPs to back a robust Child Sexual Abuse Regulation (CSAR). Titled "The Petition No One Would Sign," the campaign presents a mock petition asking the public to support making it easier for child sexual abuse to spread online — a proposition no one would actually endorse — to highlight the real-world consequences of a weak or delayed CSAR. Launched physically across Brussels, including at Schuman Metro station, and digitally across Europe, the campaign coincides with EU negotiators resuming talks this autumn after four years of stalled progress. The IWF cites a 260-fold rise in AI-generated child sexual abuse videos in 2025 alone. CEO Kerry Smith argues the technology and proposals to protect children already exist — what's missing is political will. The campaign urges citizens to contact their MEPs before the CSAR's temporary legal basis lapses in 2028.