Baroness Gabrielle Bertin, who is leading the UK’s Independent Pornography Review, welcomed the move, saying the “pragmatic” approach could have a huge impact.
She said: “These standards, the first of their kind in the world, pave the way for a far more positive and productive relationship between the online porn industry and the child protection sector.
“These are pragmatic and necessary steps. There is potential to make a huge impact for children’s online safety here.”
“By complying with these standards, adult content companies will be able to improve their own safety offering, and will then benefit from the expertise the IWF can provide.
“Let’s hope this can pave the way for a safer internet, and will be one more step along the way of making the online world a hostile place for those looking to spread dangerous and abhorrent child sexual abuse material.”
Susie Hargreaves OBE, Chief Executive of the IWF, said: “It is clear fighting child sexual abuse imagery online is not a fight we can win alone. The threat is growing all the time, and all allies in this war are welcome.
“The adult industry has billions of users worldwide and has a clear role to play in making sure the internet is a safe place with a zero-tolerance approach to child sexual abuse imagery.
“I am proud that our strategic partnership with Aylo has resulted in this world-leading Standard of Good Practice which enables us for the very first time, to work with the adult sector in a meaningful way which complements our mission. It will help to set and raise the standards to prevent the upload and distribution of online child sexual abuse imagery.
“Working with the adult sector has incredible potential, and I know there is a strong drive to help make the internet a safer place.”
David Cooke, Senior Director Trust and Safety Regulations and Partnerships at Aylo, said: “We are proud of our work with IWF to prevent and eliminate illegal material from our sites. All Aylo sites have zero tolerance for child sexual abuse material and know the importance of collective action.
“The Aylo team, and all Aylo platforms, operate with Trust and Safety at the forefront of everything we do. We have made significant, ground-breaking advancements in Trust and Safety measures across our platforms, and we aren’t slowing down.
“Our vision is to lead the world in online Trust and Safety policies and protections, and our unique position in the tech sector allows us the opportunity to take bold, agile, forward-looking steps, that can positively impact the entire online space.
“We understand how the adult industry has a pivotal role in ensuring the internet remains a secure space and we have created a blueprint for how all sites can help in the fight against child sexual abuse material online. Trust and Safety should be a priority for every platform, adult and mainstream, and together we have a collective responsibility in shaping a brighter, safer online experience.
“We are grateful to be recognised for our initiatives in Trust and Safety and to be invited to partner with the IWF on this ground-breaking project. We will continue to work with the IWF to encourage all image-sharing platforms to uphold these new standards.”
Sir Richard said: “I was pleased that the IWF and Aylo have been able to work together to establish stringent and clear standards for material on adult sites.
“Success of the new standards will depend on close auditing to ensure a high level of compliance.”
The IWF has already had promising collaborations with the adult industry. Earlier this year, an independent evaluation from the University of Tasmania hailed the success of the IWF’s chatbot which was deployed on Aylo’s Pornhub UK site.
The evaluation found the chatbot acted as a successful deterrence for search terms which could have indicated an interest in finding child sexual abuse imagery on the site, with some users even acknowledging they had a problem and seeking professional help for their sexual feelings towards children from the Lucy Faithfull Foundation.
The Standards will also include steps like asking sites to scan uploaded content to check for previously identified and hashed (digitally fingerprinted) child sexual abuse imagery.
The board will now work to appoint an auditor or auditors who will assess adult content platforms’ compliance to the standards, prior to being offered provisional or full membership of the IWF.
Membership of the IWF enables companies to benefit from a range of datasets and services to stop the upload, storage and distribution of online child sexual abuse imagery.
More than 200 global companies are currently IWF Members, keeping their five billion or more customers and user accounts better protected from child sexual abuse images and videos.