Partnering with Purpose
Pinsent Masons, a leading multinational law firm, recognised the urgency and significance of the IWF’s mission. In a powerful display of solidarity, they joined hands to host the Move for a Safer Internet challenge. This dynamic four-week campaign was designed not only to raise essential funds but also to raise awareness surrounding the IWF’s critical work.
At the heart of this event lay the IWF Minute competition, an ingenious concept that ties directly to the IWF’s relentless efforts to remove criminal imagery from the internet. In 2022, the IWF assessed a webpage every one-and-a-half minutes, underlining the daunting scale of their task. The IWF Minute serves as a poignant reminder that every second counts in the fight against online child sexual abuse.
Drawing inspiration from popular multi-sport activity platforms like Strava, Pinsent Masons ingeniously transformed the competition. Instead of focusing on distance, teams accrued minutes engaged in various sports. This approach allowed participants to unite in their commitment to the cause, transcending boundaries and promoting a sense of camaraderie.
Teams, with a maximum size of 10, set up their own JustGiving pages, embarking on a mission to secure funds for their activities. As the minutes piled up, so did the funds, each effort making a tangible contribution supporting the IWF’s vital work.
All the teams combined raised £11,120 with a donation to the winning team from Pinsent Masons of £5,000, making a total of £16,120. The significance of these efforts cannot be overstated. A mere £50 could prevent the sharing or uploading of abusive images, while £100 could issue crucial Takedown Notices, shielding victims from repeat victimisation online. As the fundraising milestones increase, so does the potential for transformative change, from providing essential support to analysts to funding breakthroughs in combatting online threats.
The Move for a Safer Internet event, powered by Pinsent Masons, exemplifies the potential of collective action. By infusing creativity, camaraderie, and competition into a noble cause, they have paved the way for others to follow suit. Organisations across the globe are now inspired to host events that not only raise funds but also ignite conversations, propelling the IWF’s mission forward.
Together, we can build a safer, more secure internet for generations to come.
Find out how you can make a difference here.
