A significant proportion of the child sexual abuse content seen by analysts at the IWF is termed as ‘self-generated’*. The increase in this type of material is alarming and complex which prompted us to run a public awareness campaign in 2021 to equip girls, their parents and carers, with the knowledge to protect themselves from dangers online.
As part of the monitoring and evaluation of the campaign, three surveys were conducted. The Policing Institute for the Eastern Region (PIER) at Anglia Ruskin University was funded by the Home Office to carry out secondary analysis of the data, to provide better understanding into both parents’ and children’s awareness, understanding and behaviour in relation to self-generated indecent imagery.
A key finding from the report is that two-way communication, as well as careful monitoring, was shown to be the most effective way to prepare girls to handle online requests for indecent images. Parents and carers are encouraged to ‘not wait for the right time’ to talk to their children, as broaching the issue is unlikely to backfire, and researchers recommend that it is still ‘better to talk than not’.