Emma joined the IWF in April 2011. She heads up the communications team and is a Director for the UK Safer Internet Centre.
She leads our media relations work, marketing and digital communications including our website, newsletters and social media output and manages the public affairs team.
Emma leads on the creation and dissemination of the IWF annual report and the commissioning and communication of ‘snapshot’ studies through the year as new trends emerge.
Emma gives presentations to small and large audiences to inform and educate about IWF’s work. She leads on campaigns, messaging and brand.
Emma has 20 years’ experience in media, handling of proactive and reactive media issues, briefing spokespeople, ensuring that media responses and policy responses work together, and acting as a spokesperson where required.
As a member of the Senior Leadership Team, Emma shares responsibility for reputation management, and leads on the communications element of crisis handling for IWF.
Emma began her career as a journalist writing for newspapers and a magazine before taking internal communications and press office roles at Cambridgeshire Constabulary.
She managed a communications team at a district council before coming to the IWF, first as Communications Manager, then Director.
She has a Multi-Media Journalism degree, is a qualified senior reporter and holds a Public Relations Diploma from the Chartered Institute of Public Relations (CIPR), where she is a Chartered Member. Emma is also a Governor at a primary school.
